For the 100th anniversary of Belstaff, real footage was shot at the store in England. I tracked the footage to inflate the logo and squeeze it out the door. The video launched a campaign encouraging people in London to look out for the Phoenix logo. Small flyers with discount codes were distributed across the city, which could be redeemed in-store. For this project, I worked with cloth simulation. To have better control over the logo, I later replaced the object and manually animated it using shape keys.

3D - Animation: Kevin Unterschütz Agency & Creative Direction: Sucuk und Bratwurst Client & Art Direction: Belstaff